Find New prospects and increase their engagement with Account-Based Marketing

Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice?

We’ve organized an event on July 2018 around this theme, and as it was a success, we wanted to give you access to the content of the presentation through this webinar.

In this webinar, you will explore step by step how to implement an ABM strategy within your company in order to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs.

By the end of the webinar, you will know:

  • The Essentials of ABM: which ABM is strategy is the best for your company
  • How to switch from a product marketing to an ABM strategy
  • How to build the right foundation for ABM in terms of objectives, positioning, content planning, metrics
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