1. Understanding customer behavior is a real challenge. Today’s consumer journey is no longer linear, customers use a revolving door of different devices such as tablets, mobile phones, and laptops, which retailers need to keep in mind when planning a Salesforce deployment.
2. Too much data. Not only is having too much data a challenge, but struggling to combine it all together to create a comprehensive single-customer view is also a tough feat to accomplish. Customizing Salesforce data architecture specifically for the retail industry will allow your team to slice and dice the information and reach faster decisions.
Guidelines for Retailers to Avoid Deployment Failure
- Create a focal point for retail data for your marketing, sales, and service teams
- Boost conversions and make better recommendations with AI
- Understand your customers and personalize each interaction
- Implement new technology twice as fast to scale your business
Why Incloud?
Salesforce implementation for retail companies can translate into greater conversions, more streamlined operations, and enhanced customer satisfaction. Call today to schedule a consultation and learn how you can utilize this opportunity.