Use data to build profitable customer relationships
Whether you’re looking for email, marketing automation, digital advertising, data management, analytics, or anything else, Salesforce Marketing Cloud has you covered.
- Constantly learn more about your customers. Marketing Cloud doesn’t just tell you the types of actions performed and behaviours displayed by your target audience in the past, it shows you what they’re likely to do in future too.
- Create personalised experiences. 80% of consumers are more likely to buy from a company that provides a tailored experience. (Slideshare)
- All customer data, under one roof. Customer information is gathered together in just one platform, creating a single source of truth for your customers. That helps avoid confusion and helps you create relevant, interest-based content.
- Make better marketing decisions. Since you will understand your customers’ preferences, you will be able to enhance the customer experience to achieve your business goals.
What does it do?
Email Studio. Build personalised email campaigns with the world’s #1 email marketing platform.
Journey Builder. Build 1-to-1 customer journeys across all channels and departments.
Personalization. Deliver real-time, 1-to-1 customer experiences at every touchpoint.
Customer Data Platform. Unify, segment, activate, and analyse all your data with a customer data platform.
Marketing Cloud Intelligence. Use one platform for all your marketing data, investments, KPIs, and decisions.
Account Engagement. Unite marketing and sales on a single platform for B2B marketing automation.
Advertising. Take advantage of 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Mobile Studio. Personalize mobile interactions including SMS, push notifications, and chat messaging.
Content Management. Create and deliver amazing content experiences fast — all from one platform.
Datorama Reports. Analyse, visualise, and report on email, mobile, and journey data — all within Marketing Cloud.