Top Digital Marketing Strategies for the Customer Lifecycle
January 19, 2021
Create an engaging customer lifecycle journey and increase your customer lifetime value with tried-and-true digital marketing tactics.
Data to insights: Optimize your customer journey
January 19, 2021
Get smart actionable insights to create relevant customer experiences and optimize your marketing campaigns with integrated marketing analytics.
Fourth Edition of the “State of Service” Report
January 19, 2021
In the midst of a global pandemic, the strategic role of customer service cannot be overstated. Customer Service transformations were scaled and accelerated in 2020 to reflect the shift towards digital channels.
What To Consider Before Using Fulfillment by Amazon
September 15, 2020
Is FBA right for your organization? We’ve put together a few points to consider before committing to fulfillment by Amazon.
Highlights from the Winter 2020 Pardot Release ☁️
August 19, 2020
Here’s a quick glance of the Pardot Winter ‘20 Release features that will help refine your B2B marketing strategy and increase overall team efficiency.
Summer ’20 Release – The Best of for Sales Productivity
August 5, 2020
Access our recap notes of the Salesforce Sales Productivity Summer 2020 Release to help your teams benefit from the latest features.
10 Tips To Optimize Your Checkout Process And Reduce Cart Abandonment
June 25, 2020
Looking for more ways to increase conversion? Here are Incloud’s ‘10 Tips To Optimize Your Checkout Process And Reduce Cart Abandonment’.
Top 10 tips for eCommerce success despite a reduced workforce 🛒
June 3, 2020
Although your headcount may be reduced during the pandemic, don’t let it stop you from maximizing your eCommerce ROI. Check out these 10 tips.
The Top 5 Pitfalls of ECommerce Projects and How to Avoid Them
May 11, 2020
The Top 5 Pitfalls of ECommerce Projects and How to Avoid Them. Read this before your next site launch.
Highlights from the April 2020 Salesforce Marketing Cloud Release ☁️
April 16, 2020
Didn’t have time to watch the Salesforce New Release webinar?Here’s a 5 minute recap + some tips on how to apply the new features.
Websites you’ll visit time after time
April 2, 2020
Access our go-to websites to find digital marketing insights and inspiration. If these websites are not already in your bookmarks, now’s the time! Or you can simply refer back to this infographic that has clickable links.
Key Marketing Trends For 2020: A Top 10 List 👀
January 17, 2020
Trying to boost your email opens? We've compiled a list of great subject lines and explained why they're so intriguing. Find out more here!
Black Friday, Cyber Monday and holiday Tips
August 14, 2019
BF/CM is basically every retailer’s biggest quarter of the year, find out how you can stay ahead of the trends and capitalize on this time of the year.
Customer Engagement Trends that matter
July 17, 2019
Discover the top customer experience trends that we have captured at Salesforce Connections'19 that will help you better drive your customer experience.
Top Marketing & E-Commerce Trends in 2019
July 17, 2019
Discover the top marketing and e-commerce best practices and trends to watch out for seen at Salesforce Connections'19!
Presentation: The Best of Salesforce Connections’19
July 15, 2019
Watch our webinar on the Best of Salesforce Connections'19 and download the presentation to discover the new trends to improve your customer engagement!
Webinar: Best of Salesforce Connections ’19
June 27, 2019
Watch this webinar and have a wrap up of everything that was said at Salesforce Connections'19! Elevate your customer engagement game with our experts
Past Events & Presentations,Videos
Video: The Digital Transformation Journey of National Bank Investments
June 26, 2019
Access the presentations and video from our Salesforce & Incloud event on The Future of Customer Engagement in Financial Services!
6 tips for a Successful Marketing Automation Implementation
May 14, 2019
Setting up a marketing automation implementation project is a big step for your business & here are some key points to have in mind to ensure your success!
Past Events & Presentations,Videos
Video: Fireside Chat on the Impacts of a Digital Transformation
April 30, 2019
Discover how two Quebec based companies have transformed their business by improving efficiency & internal communications, to deliver unique andpersonalized customer experience.
Past Events & Presentations,Videos
Video: Fireside Chat with Debra, VP of E-Commerce @Le Château
April 29, 2019
In this video, Debra shares with us her recent experience with Incloud as a partner of implementation for Salesforce Marketing Cloud platform, describes how her team approached the new opportunities and her initial results!
Sales: Integrating Artificial Intelligence in your day-to-day tasks
February 11, 2019
Through this infographic, we will see how sales reps can integrate artificial intelligence into their daily work for more efficiency and productivity!
Best Marketing Campaigns – #5 VIP Nurturing
January 21, 2019
When talking about VIP Programs, you need to ensure that their shopping experience with you is top notch and that adequate post-purchase support is provided. Here’s a few tips...
Video: Lead Generation Explained in 2 Minutes
January 14, 2019
Let’s review best practices for each step of a lead generation strategy: Learn to attract and turn leads into customers, from recognition to retention!
The potential of personalization with Interaction Studio
January 14, 2019
There’s no better time than now to fully understand the potential of personalization: Discover Interaction Studio for Marketing Cloud here.
Infographic: Trends in Customer Service for 2019
January 14, 2019
To start well this year, here are 4 tips you need to know to improve your customer service and customer experience in 2019!
Best Marketing Campaigns – #4 Win-Back Program
January 9, 2019
You see your client moving away from you, he is not very receptive to your communications, he no longer buys your products ... but nothing is lost!
Infographic: The Tax Credit for Quebec SMEs on IT investments
December 12, 2018
In this infographic, we list 5 points for you to better understand how the IT tax credit can make your SME more productive.
Customer Service #3: Leverage Technology to Deliver a Superior Customer Service
December 11, 2018
With technology, develop a 360° awareness to understand customers' behaviors and start a multi-channel communication to deliver superior customer services.
Best Marketing Campaigns – #3 Increase Sales
December 5, 2018
With all the possibilities in marketing automation, how do you increase your sales and grow your company best? Here are a few tips...
Past Events & Presentations,Videos
Video: The Best Marketing Campaigns
November 21, 2018
Watch our video and discover the 5 most successful marketing campaigns (and how they're kinda like online dating)
Customer Service #2: Acquisition VS. Retention
November 21, 2018
Focusing more on customer acquisition or customer retention, that is the question. But what if you can grow with best of both worlds?
Pardot Release – Winter ’19
November 21, 2018
Discover every Salesforce news for this winter. Here is a recap of the major changes that will take place (Lightning App, Campaigns, Engagement Studio...)
Guide: CASL Compliance
November 14, 2018
Ensure that your company is CASL Compliant: Find in this Guide every best practice on how your company can comply and grow its database
Best Marketing Campaigns – #2 Increase Engagement
October 29, 2018
This article is the second of a series of the most successful marketing campaigns. We'll give you tips and best practices on how to increase engagement!
Best Marketing Campaigns #1 Welcome Series
October 22, 2018
Welcome Series are like the First Date: Both parties have expressed interest and it’s time to make your best first impression ever (and ideally land the 2nd date)!
Service Cloud Keynote – Winter ’19
October 9, 2018
Dreamforce '18 is now over, and a lot of major announcements regarding customer service have been made! Learn here everything you need to know
Infographic: The Best Marketing Campaigns
October 9, 2018
Through this infographic, discover the 5 most successful marketing campaigns today that will make your customer stay with you forever!
Guide: GDPR Compliance
October 3, 2018
As the GDPR is the most important data protection change for European residents, find out in this guide all you need to know about this program.
Infographic: How to prepare Sales roles for an automated future
September 11, 2018
Today salesperson have to adapt to a world where the customer is in control. Building a relationship may still be important, but it’s not the only point at stake now.
Ebook: The 5 Most Successful Marketing Campaigns Today
September 11, 2018
Download your free guide & discover how generate more revenue with these 5 marketing campaigns with the best tips for each step of your customer life cycle
Webinar: Account-Based Marketing
August 7, 2018
Watch our webinar and discover every first steps to implement an account-based marketing strategy within your company
Ebook : State of Customer Service
July 25, 2018
Download your Ebook about the state of customer service: know how customer service can affect your bottom line and deliver a more intelligent experience
Pardot Event on Account-Based Marketing – Presentations
July 20, 2018
July 19th, 2018 - Montreal
Download our presentation about Account-Based Marketing for Pardot & Advertising Studio
Customer Service Event in Retail – Presentation
May 24, 2018
May 23rd, 2018 - Montreal
Download here the presentations you've seen during our conference about the state of customer service in the retail industry, with our partner Salesforce.
Pardot Event MTL for B2B Sales & Marketing – Presentations
April 19, 2018
April 18th, 2018 - Montreal
Download our presentation about B2B Sales & Marketing in the Era of the 4th Industrial Revolution
What is a DMP?
January 17, 2018
In marketing, we hear a lot about DMP, or data management platform. We will review how a DMP works, how it relates to you, and how it can benefit you.