The Manufacturer’s Guide to Growth


Uncover how digital transformation is crucial for manufacturing to thrive as part of an ecosystem that puts the human experience at its heart.

Closing the Customer Experience Gap

Closing the Customer Experience Gap


Many businesses struggle to close the gap between what customers expect & what they actually get. Learn how you can deliver a superior customer experience.

6 Key Salesforce Enhancements to Accelerate your Media Ad Sales


Powered by Salesforce, ADvendio is a leading advertising business solution that helps manage all media buying and selling in one system.

Digital Marketing Strategies For The Customer Lifecycle

Top Digital Marketing Strategies for the Customer Lifecycle


Create an engaging customer lifecycle journey and increase your customer lifetime value with tried-and-true digital marketing tactics.

Data to insights: Optimize your customer journey

Data to insights: Optimize your customer journey


Get smart actionable insights to create relevant customer experiences and optimize your marketing campaigns with integrated marketing analytics.

Fourth Edition of the “State of Service” Report

Fourth Edition of the “State of Service” Report


In the midst of a global pandemic, the strategic role of customer service cannot be overstated. Customer Service transformations were scaled and accelerated in 2020 to reflect the shift towards digital channels.

Key Marketing Trends For 2020

What To Consider Before Using Fulfillment by Amazon


Is FBA right for your organization? We’ve put together a few points to consider before committing to fulfillment by Amazon.

Highlights from the Winter 2020 Pardot Release

Highlights from the Winter 2020 Pardot Release ☁️


Here’s a quick glance of the Pardot Winter ‘20 Release features that will help refine your B2B marketing strategy and increase overall team efficiency.

The Best of for Sales Productivity

Summer ’20 Release – The Best of for Sales Productivity


Access our recap notes of the Salesforce Sales Productivity Summer 2020 Release to help your teams benefit from the latest features.

10 Tips To Optimize Your Checkout Process And Reduce Cart Abandonment

10 Tips To Optimize Your Checkout Process And Reduce Cart Abandonment


Looking for more ways to increase conversion? Here are Incloud’s ‘10 Tips To Optimize Your Checkout Process And Reduce Cart Abandonment’.

Top 10 tips for eCommerce success despite a reduced workforce

Top 10 tips for eCommerce success despite a reduced workforce 🛒


Although your headcount may be reduced during the pandemic, don’t let it stop you from maximizing your eCommerce ROI. Check out these 10 tips.

The Top 5 Pitfalls of ECommerce Projects and How to Avoid Them

The Top 5 Pitfalls of ECommerce Projects and How to Avoid Them


The Top 5 Pitfalls of ECommerce Projects and How to Avoid Them. Read this before your next site launch.

2020 Salesforce Marketing Cloud Release

Highlights from the April 2020 Salesforce Marketing Cloud Release ☁️


Didn’t have time to watch the Salesforce New Release webinar?Here’s a 5 minute recap + some tips on how to apply the new features.

Websites you’ll visit time after time

Websites you’ll visit time after time


Access our go-to websites to find digital marketing insights and inspiration. If these websites are not already in your bookmarks, now’s the time! Or you can simply refer back to this infographic that has clickable links.

Key Marketing Trends for 2020

Key Marketing Trends For 2020: A Top 10 List 👀


Trying to boost your email opens? We've compiled a list of great subject lines and explained why they're so intriguing. Find out more here!

Black Friday, Cyber Monday and holiday Tips

Black Friday, Cyber Monday and holiday Tips


BF/CM is basically every retailer’s biggest quarter of the year, find out how you can stay ahead of the trends and capitalize on this time of the year.

Customer Engagement Trends that matter

Customer Engagement Trends that matter


Discover the top customer experience trends that we have captured at Salesforce Connections'19 that will help you better drive your customer experience.

Top Marketing & E-Commerce Trends for 2019

Top Marketing & E-Commerce Trends in 2019


Discover the top marketing and e-commerce best practices and trends to watch out for seen at Salesforce Connections'19!

The Best of Salesforce Connections'19

Presentation: The Best of Salesforce Connections’19


Watch our webinar on the Best of Salesforce Connections'19 and download the presentation to discover the new trends to improve your customer engagement!

Best of Salesforce Connections '19

Webinar: Best of Salesforce Connections ’19


Watch this webinar and have a wrap up of everything that was said at Salesforce Connections'19! Elevate your customer engagement game with our experts

Digital Transformation Journey of National Bank Investments

Video: The Digital Transformation Journey of National Bank Investments


Access the presentations and video from our Salesforce & Incloud event on The Future of Customer Engagement in Financial Services!

6 tips for a Successful Marketing Automation Implementation

6 tips for a Successful Marketing Automation Implementation


Setting up a marketing automation implementation project is a big step for your business & here are some key points to have in mind to ensure your success!

Fireside Chat on the Impacts of a Digital Transformation

Video: Fireside Chat on the Impacts of a Digital Transformation


Discover how two Quebec based companies have transformed their business by improving efficiency & internal communications, to deliver unique andpersonalized customer experience.

Video: Fireside Chat with Debra, VP of E-Commerce @Le Château


In this video, Debra shares with us her recent experience with Incloud as a partner of implementation for Salesforce Marketing Cloud platform, describes how her team approached the new opportunities and her initial results!

Integrating AI in your day-to-day tasks

Sales: Integrating Artificial Intelligence in your day-to-day tasks


Through this infographic, we will see how sales reps can integrate artificial intelligence into their daily work for more efficiency and productivity!

Best Marketing Campaigns

Best Marketing Campaigns – #5 VIP Nurturing


When talking about VIP Programs, you need to ensure that their shopping experience with you is top notch and that adequate post-purchase support is provided. Here’s a few tips...

Lead Generation Explained in 2 Minutes

Video: Lead Generation Explained in 2 Minutes


Let’s review best practices for each step of a lead generation strategy: Learn to attract and turn leads into customers, from recognition to retention!

The potential of personalization with Interaction Studio

The potential of personalization with Interaction Studio


There’s no better time than now to fully understand the potential of personalization: Discover Interaction Studio for Marketing Cloud here.

trends customer service 2019

Infographic: Trends in Customer Service for 2019


To start well this year, here are 4 tips you need to know to improve your customer service and customer experience in 2019!

Best Marketing Campaigns - Win back programs

Best Marketing Campaigns – #4 Win-Back Program


You see your client moving away from you, he is not very receptive to your communications, he no longer buys your products ... but nothing is lost!

The Tax Credit for Quebec SMEs on IT investments

Infographic: The Tax Credit for Quebec SMEs on IT investments


In this infographic, we list 5 points for you to better understand how the IT tax credit can make your SME more productive.

Customer Service #3: Leverage Technology to Deliver a Superior Customer Service


With technology, develop a 360° awareness to understand customers' behaviors and start a multi-channel communication to deliver superior customer services.

Best Marketing Campaigns

Best Marketing Campaigns – #3 Increase Sales


With all the possibilities in marketing automation, how do you increase your sales and grow your company best? Here are a few tips...

Most Successful Marketing Campaigns

Video: The Best Marketing Campaigns


Watch our video and discover the 5 most successful marketing campaigns (and how they're kinda like online dating)

Customer Acquisition VS. Customer Retention

Customer Service #2: Acquisition VS. Retention


Focusing more on customer acquisition or customer retention, that is the question. But what if you can grow with best of both worlds?

Pardot Release

Pardot Release – Winter ’19


Discover every Salesforce news for this winter. Here is a recap of the major changes that will take place (Lightning App, Campaigns, Engagement Studio...)

Guide: CASL Compliance


Ensure that your company is CASL Compliant: Find in this Guide every best practice on how your company can comply and grow its database

Best Marketing Campaigns

Best Marketing Campaigns – #2 Increase Engagement


This article is the second of a series of the most successful marketing campaigns. We'll give you tips and best practices on how to increase engagement!

Best Marketing Campaigns

Best Marketing Campaigns #1 Welcome Series


Welcome Series are like the First Date: Both parties have expressed interest and it’s time to make your best first impression ever (and ideally land the 2nd date)!

Service Cloud Keynote

Service Cloud Keynote – Winter ’19


Dreamforce '18 is now over, and a lot of major announcements regarding customer service have been made! Learn here everything you need to know

The Best Marketing Campaigns

Infographic: The Best Marketing Campaigns


Through this infographic, discover the 5 most successful marketing campaigns today that will make your customer stay with you forever!

Building and Sustaining a GDPR Compliant Program

Guide: GDPR Compliance


As the GDPR is the most important data protection change for European residents, find out in this guide all you need to know about this program.

How to prepare Sales roles for an automated future

Infographic: How to prepare Sales roles for an automated future


Today salesperson have to adapt to a world where the customer is in control. Building a relationship may still be important, but it’s not the only point at stake now.

Generate More Revenue with Automated Marketing Campaigns

Ebook: The 5 Most Successful Marketing Campaigns Today


Download your free guide & discover how generate more revenue with these 5 marketing campaigns with the best tips for each step of your customer life cycle

How to implement an Account-Based Marketing Strategy

Webinar: Account-Based Marketing


Watch our webinar and discover every first steps to implement an account-based marketing strategy within your company

State of Customer Service

Ebook : State of Customer Service


Download your Ebook about the state of customer service: know how customer service can affect your bottom line and deliver a more intelligent experience

Montreal Pardot ABM Series

Pardot Event on Account-Based Marketing – Presentations


July 19th, 2018 - Montreal

Download our presentation about Account-Based Marketing for Pardot & Advertising Studio