Customers are changing. Are you?

Today’s costumer journey in the retail industry is no longer linear, as customers use a revolving door of different devices, making customer understanding for marketing strategy optimization a complex task.

Having too much data to digest is also a problem, as retailers struggle to create a comprehensive single-customer view to accomplish tailored & personalized campaigns.

Since 2013, we helped many retail businesses overcome their biggest challenges by combining marketing strategy, technological expertise, and on-demand resource assistance.

Overcoming Retail Marketing Challenges

Panel Discussion : Retail marketing challenges & strategies 

Learning topics:

  • Adapting marketing for success in the online retail landscape
  • Leveraging evolving consumer habits for improved marketing
  • Managing supply chain disruptions while ensuring effective marketing
  • Developing cohesive marketing plans for a smooth cross-channel experience
You watched this recording but still eager to learn more? Anna-Maria Morena has 20+ years of experience in retail marketing. You are facing challenges that you’d like to share. You can ask her anything.

TEST OUR SKILLS. GET A DIFFERENT PERSPECTIVE.

ASK FOR YOUR FREE 30 MINUTES DISCOVERY CALL

This is a smart discovery call from a retail customer journey standpoint, uncovering blind spots to generate quick wins.

QUICK WINS YOU CAN EXPECT AFTER YOUR CALL:

  • Web site conversion rate increased
  • Cost per lead reduced
  • Return on digital ads increased
  • Sales cycle time reduced
  • Current Martech spend optimized
How successful retailers use Salesforce

As Tony Robbins would say, success leaves clues…

On that note, we studied successful retail businesses so we can identify how they use their Salesforce CRM to empower their success.

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‘’Do what you do so well that they want to see it again and bring their friends’’, Walt Disney

This is Walt’s cute way of saying that: The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%.

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Why is marketing personalization so crucial for retailers?

As legendary marketer Seth Godin once said: “If your marketing messages are tailored to speak to everyone, you’ll impact no one.”

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What sets us apart from the competition

Our impressive portfolio in retail businesses showcases our versatility and capability to help you succeed. We personalize our approach to fit your internal processes and your employee's skillset. At Incloud, consider us your extended team of experts, dedicated to saving you time and delivering a data-driven strategy tailored just for you.
Enzo Blasi
CEO at Incloud