Mehdi Brik, Author at Incloud

6 Types of Data Marketers Should Capture First & Best Practices

September 28, 2026
Mehdi Brik
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Data marketing starts with a simple question: which data should you collect first? Capturing everything is expensive and hard to govern. Capturing the right data lets you segment, personalise and measure from day one. Here are the six types of data marketers should prioritise, and the best practices to use…

September 28, 2026
Mehdi Brik
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Salesforce Marketing Cloud is Salesforce’s platform for digital marketing. It helps marketers send the right message to the right person, on the right channel, and measure the impact on revenue. This guide covers what Marketing Cloud is, what it does, and the benefits it brings to a business. What is…

September 28, 2026
Mehdi Brik
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Salesforce Sales Cloud is the sales application of the Salesforce CRM platform. It helps sales teams manage leads, opportunities and accounts in one place, forecast revenue with confidence and spend more time selling. This article explains what Sales Cloud is, what it does and why it is often the first…

September 28, 2026
Mehdi Brik
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Salesforce is a cloud-based customer relationship management (CRM) platform. It gives sales, service and marketing teams one shared record of every customer, and the tools to act on it. If you are asking “what is Salesforce?” because your company is evaluating a CRM, this guide explains what the platform does,…