Our Expertise

We help companies in all industries including B2B, B2C and B2B2C. Whatever your area of focus, our team’s vast experience and expert knowledge will help take your business to new heights.

Solutions architecture
Omnichannel strategy
Project management
Customer journey mapping
Brand experience
UX/UI design
Trends & best practices

Acquisition & retention
Social media growth hacking
Change management
Governance
Analytics and reporting
Performance optimization

Our Role

Our consultants provide support where
your business needs it most.

Challenge the status quo
Define a growth plan
Provide direction to a more functional team
Support during peak periods
Substitute a full-time internal role
Fill a temporary gap in the team
Lead special projects
Provide leadership to junior teams
Break down departmental silos

The industry marketing experience and tech knowledge brought to our team was instrumental in understanding our business challenges and objectives. For example, with one minor email suggestion, we managed to gain major incremental sales during Black Friday… an event we now want to experience with Incloud every year.

Ronna Kaback, VP Merchandising

See Us in Action

Le Château tells us about their re-platforming to Salesforce Marketing Cloud.

Laura Canada & Stingray discuss their new personalized customer experience at Connexions, Les Affaires.

Since Incloud helped us introduce marketing automation, we have not only created experiences that our customers appreciate, but we have also achieved amazing business results: increasing our lead generation ROI, engagement rates and online traffic – all thanks to our new customer journey and personalization strategy.

Yan Beauregard, Sr. Manager, Marketing technologies and customer experience

Project Highlights

Entertainment

Optimize their online presence and increase ticket sales via digital channels.

We collaborated with the team to improve their UX and UI across all digital touchpoints. This included training on new channels that expanded their reach and created personalized content for growing market segments. Guidance on applying best practices to email, social and paid tactics was also an integral part of their strategic growth plan.

Media & Telecom

Launch new email platform and develop digital media plan.

We helped the team migrate to Salesforce Marketing Cloud and fine-tuned their communication plan which included customer journeys and client segmentations. This move away from mass communications created personalized and highly relevant email content. As a result, the company saw an increase in conversion, engagement, traffic, and new customers.

Retail

Optimize and connect internal systems to enable Salesforce Customer 360.

We are currently leading internal teams on the migration to Salesforce Commerce Cloud. We are also optimizing current integrations to reduce redundancy and increase performance. Introducing Salesforce Customer 360 to their various systems such as PIM and Marketing Cloud has been a key area of focus in order to establish a solid omnichannel and loyalty strategy.

Our Industry Experience

Manufacturing
Technology
Retail
Financial Services
Non-profit
Consumer Goods
Public Sector
Professional Services
Health & Life Sciences
Media & Telecommunications
Travel/Hospitality & Transportation