Here’s 3 reasons you should carefully read this 3-minute article:
1. Companies that invest in MarTech can see an increase in revenue of up to 20%. (Gartner)
2. Companies that use data and analytics to inform their marketing strategy are twice as likely to have above-average financial returns. (McKinsey)
3. Companies with a strong MarTech stack are more likely to be seen as innovative and outperform their competitors. (Adobe)
Of course, you need to avoid the “shiny object syndrome’’. In other words, don’t be distracted by new and exciting technologies or strategies, often at the expense of existing ones that are already working well.
That’s because new technologies are constantly being introduced, and it can be tempting to jump on the bandwagon without fully understanding the impact on your business.
💡If you didn’t start considering the marketing tools mentioned in this article, you’re already behind the crowd!
So let’s dive into the top 3 MarTech tools you need to know in 2023
1. Customer Relationship Management System (CRM)
To keep up with how customers are engaging with your business, you need a customer relationship management (CRM) system.
And with this system, your sales and service teams can share information about each customer using notes.
These notes are saved along with data about customer interactions, so you can track how relationships are developing in real-time.
👉A CRM can help you in a number of ways:
– It allows you to keep track of all your customer interactions in one place. This means no more sifting through emails or sticky notes to find important information about a customer.
– You can see everything from their purchase history to their communication preferences in one easy-to-use platform.
– Also allows your sales and service teams to work together seamlessly. With the ability to share notes and information about each customer, everyone can stay up-to-date on the latest developments. No more embarrassing moments of two employees reaching out to the same customer with conflicting information!
👉A CRM can help you identify new sales opportunities:
By analyzing data on customer behavior and preferences, you can spot trends and adjust your marketing and sales strategies accordingly.
This means you can offer targeted promotions and upsells to customers who are most likely to be interested.
🔮It’s like having a crystal ball, but instead of predicting the future, it helps you make more money.
👉A CRM can help you retain customers and increase loyalty:
By keeping track of all your interactions with each customer, you can ensure that everyone is receiving the best possible service.
Plus, with the ability to personalize communications and offers, customers are more likely to feel valued and stick around for the long haul.
And this is just scratching the surface…
💡Of course, depending on the nature of your business, a CRM can be highly customizable to suit your processes.
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Examples of different CRM providers:
- Zoho CRM
- Microsoft Dynamics 365
2. Customer Data Platforms (CDP)
You’re a marketer and you have tons of customer data scattered around in different platforms, like email marketing software, social media platforms, and your website analytics tool.
You’re drowning in data!
Enter the CDP.
It’s like a giant vacuum cleaner that sucks up all your customer data from different sources and puts it all in one place.
👉A CDP helps you understand your customers better.
It’s like a detective that investigates every customer interaction and behavior to figure out what they like and dislike. Maybe you find out that your customers love cat videos – who knew?
So now you can create targeted campaigns featuring cute kitties and watch your conversion rates soar.
👉The CDP also helps you personalize your marketing efforts.
It’s like a friend who remembers your birthday and your favorite flavor of ice cream. With the CDP, you can create personalized messages for each customer based on their preferences and behaviors. You’ll make them feel special and they’ll be more likely to stick around.
👉And let’s not forget about the CDP’s ability to predict the future.
It’s like a psychic who knows what your customers will do next. By analyzing past behaviors, the CDP can predict what your customers will likely do in the future, like purchase a new product or churn. So you can be proactive and create campaigns to prevent churn and increase sales.
💡In short, the CDP is like a superhero that saves the day for marketers. It helps you organize your customer data, understand your customers better, personalize your marketing efforts, and predict the future.
Here are examples of different CDP providers:
- Salesforce Customer 360
3. Content Management System (CMS)
As a marketer, you’ve got tons of content to create and manage – blog posts, social media updates, videos, infographics, and more.
It’s like trying to juggle a bunch of watermelons while riding a unicycle.
A CMS is like a personal assistant that helps you manage all your content in one place.
🔍No more hunting through endless folders or spreadsheets to find that one blog post from six months ago.
👉A CMS also helps you collaborate with your team. It’s like a virtual meeting room where you can all work together to create and approve content. No more endless email chains or confused messaging.
👉It also helps you schedule and publish your content. It’s like having your very own social media manager who knows the best times to post and what hashtags to use. You’ll never forget to publish a post again!
👉And let’s not forget about the CMS’s ability to analyze your content. With the CMS you can see which blog posts are getting the most views, which social media updates are getting the most engagement, and which videos are getting the most shares.
💡In short, the CMS is like a personal assistant, virtual meeting room, social media manager, and data scientist all rolled into one. It helps you manage your content, collaborate with your team, schedule and publish your content, and analyze your content performance.
Here are examples of different CMS providers:
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