6 strategies to better manage and create more qualified leads

inbound marketing
Acquisition: Inbound Marketing

Inbound Marketing can attract prospects by offering them specific marketing content, without canvassing them.

outbound marketing
Acquisition: Outbound Marketing

Outbound Marketing refers to a communication that takes place from the advertiser to the consumer. These are more traditional strategies that are now accompanied by new digital tools.

lead nurturing
Education: Lead Nurturing

A B2B prospect often takes time before it becomes an opportunity to sell. Beyond creating leads, lead nurturing is useful to maintain and deepen your relationship with your leads.


Once the interest and the potential of your leads are confirmed, they must be converted into opportunities and transferred to sales while continuing to send them marketing content.

close lead generation

The next step after converting a lead is to close the sale. We will see how to anticipate the evolution of your income and maximize your chances of concluding.


Retaining your clients must be a key component of your strategy. You are going to learn how you need to be available from the very first steps of your clients and ensure their loyalty.

About the author

Xavier Mlynek

Marketing Director – Specialist in Lead Generation

Xavier has a long experience in b2b marketing, lead generation and business development. He has an expertise in marketing automation, customer loyalty and experience, as well as Salesforce solutions. Through this booklet, he will show you how marketing and sales can create joint campaigns to stimulate your sales funnel.

They are already doing business with Incloud

About Incloud

At Incloud, we believe that cloud technologies can improve the efficiency of any business organizations. With Salesforce marketing automation solutions, we help you reach out the right prospect, with the right marketing content and at the right time. With 35 certifications and 30 consultants based in Montreal, Incloud is able to configure your instance, customize your templates and train your team in order to get your organization fully operational with Marketing Automation.

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